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Start a Business from Scratch in 10 Steps

Caitlin Billings • March 12, 2021

Thinking of taking the plunge into entrepreneurship? You’re not the only one. The Wall Street Journal reports the number of people starting their own businesses in the US surged to a 13-year high last year.


Small businesses across the country shut down as a result of the coronavirus pandemic. Many of those recently unemployed decided to set out on their own ventures.


Launching and scaling a startup business is risky. About half survive their first 5 years says the US Small Business Association (SBA).


This doesn’t have to be you. With a little help from our business coaches, you’ll be set up for success from the very beginning.


Here are our 10 Steps to Starting a Business From Scratch:



1) Conduct a Self Evaluation

A man is using a laptop computer in a workshop.

You can’t build a business without a firm foundation on which to stand. Do an honest evaluation of yourself and your business idea. This step will require considerable self-reflection and candor. 


Lay out your strengths and weaknesses. Examine your work ethic, available time, and business skills such as delegation and management. What are you good at? Public speaking? Networking? Budgeting?


Run it by your trusted mentors and peers for feedback and criticism. Ask others for a truthful perception of you and your abilities. 


This evaluation will give you a good idea of where you are now. And, a clear picture of the gaps you’ll need to fill either with personal training or the hiring of team members.

Next, do the research. Evaluate your business idea.


According to Business Insider , the majority of startup founders conclude their business proposition wasn’t as competitive as they once thought.


You can avoid this by diving deep into your desired market. Is your idea original? If not, how can you differentiate yourself and your product? Is there a high demand for what you have to offer? You’ll need to discover if the market is big enough for your specialty. Learn if enough people are searching for the solutions you have to offer.  


This research will determine which direction to take your product or service. Pivot toward the demand. Fill any industry gaps you discover.



2) Build a Business Plan

A man is holding a briefcase with a piece of paper in it.

Every ambitious business needs a plan for success. Simple is best. The more complicated your business plan, the less likely it is you and your team will understand it. If you don’t understand the plan, how are you going to deliver on it?

You will also need to decide on a Business Structure. When debating the different types of business structures, keep in mind things like liability, taxes, flexibility, and cost.


Types of Business Structures:

  • Sole proprietorship

  • Partnerships

  • Corporation or C Corp

  • S Corporation

  • Limited liability company

More on how to build a business plan here.



3) Understand Your Finances

A man and a woman are sitting at a table in a restaurant looking at a tablet.

It is vital that you look closely at your finances and budget for both the highs and lows. With the right amount of planning, you can assure your business rides out any potential stormy weather. 


Can you afford to take this leap? As a rule of thumb, you should set aside at least six months of living expenses before quitting your day job. We also recommend you wait until you have your first major client. 

Studies estimate it to take at least half a year before you’re generating enough money to start paying yourself a salary. Often, this timeline looks more like 12 to 18 months.

Get a grip on cash and always overestimate your expenses. 

For more budgeting tips, click here. 


4) Make It Official

A woman is holding an open sign in front of a store door.
  • Get a Tax ID Number

    • Employers and other organizations must get an employer identification number (EIN) to identify themselves for tax administration purposes. Click here to learn how to get an EIN.


  • Register with Your State

    • Check out your state’s website to set up and register your small business. To register with North Carolina click here.


  • Make it Legal

    • The laws that apply to you depend on your state, business structure, and industry. Consider working with a small business accountant, like us , as you set up your company.

  • Open a Business Bank Account

    • Do this when you're ready to start accepting or spending money as your business. The SBA has great resources for opening a business bank account.



5) Protect Your Business

A woman is standing at a table writing on a piece of paper.

Every single business needs insurance, no matter the industry. This could mean the difference between small inconveniences and bankruptcy. What kinds of insurance you should invest in depends on your unique needs. A few types of insurance businesses generally sign to include:


  • General liability insurance

  • Business income insurance

  • Data breach coverage

  • Professional liability coverage

  • Commercial property insurance

6) Hire Your Team

A group of people are putting their hands together in a circle.

Your people are the foundation on which your whole business enterprise is built. They handle your customers, drive your internal processes, and uphold the values and strengths of your brand. So, having the best possible team behind you is vital to the short and long-term success of your company.


Build a team of diverse minds. When assembling your support system, you will want to surround yourself with those unlike you. Hiring folks with different skillsets and points-of-view ensures you cover any blind spots you may have.

But how do you find those A-class people in the first place? And how do you keep the best people in the team and manage their performance over time?  60% of business owners say hiring qualified employees is their biggest challenge. We’ve pulled together some top tips on hiring and keeping the team you want.

7) Just Do It

A woman in an apron is standing in front of a store holding a sign.

A common mistake we see budding business owners make is stressing over the details before jumping in. Don’t waste time trying to make things perfect before starting your business. Launch and improve as you go. 


8) Start Branding Yourself 

A woman is wrapping a cardboard box on a wooden table.

Once you have workshopped and finalized your company name, it’s time for the real fun: developing your brand. Remember that these materials do not need to be perfect to start making a name for yourself. These will simply be the building blocks to your much bigger picture down the line.

Get started with a strong value statement that resonates with you, your team, and your future customers. 

Your company’s website will be your hub for sales, communications, customer feedback, and so much more. It is imperative that it be accurate, easily navigable, and informative. WordPress is a popular web builder that is beginner-friendly. They have a wide variety of free templates for you to get started. 

You’ll want to develop a recognizable logo. Something simple that reflects you and your services. And don’t believe you have to cough up exuberant fees for a professional graphic designer to create your collateral. The free online graphic design tool Canva has great logo templates and is easy to use. For a new business with limited funds, beginning here is a great way to save until you can afford other design services.

Another fantastic and free marketing tool is something we all use every single day. Social media. Build your social media presence on various applications such as Facebook, Twitter, LinkedIn, and so on. Keep in mind where your core customers are hanging out. An interior designer may find great results with Pinterest but a Pharmacist may not. These platforms are all as unique as the various businesses out there. Find your match and focus on that until you are able to scale up and maybe even dedicate a team member to your social media management. 



9) Write a Marketing Plan

A man and a woman are sitting at a table looking at a laptop computer.

Now that you’ve developed your product, brand, and business model: How are you going to get customers to buy your products or services? 

This is where a Business Marketing Plan comes in. A good Business Marketing Plan outlines your marketing strategy for the coming year, quarter, or month. Consider it a summary of the market you want to enter.

Map out who and where your core customers are, your company goals, and how you’re going to achieve them on organizational and individual levels.

We recommend you start customer-focused and more targeted on customer needs. Great business owners analyze their customers and find out what makes them tick. Plot out what their core needs are and sell them solutions that serve their genuine needs and improve their quality of life.

Having the customer at the start of your sales and marketing strategy helps inform your product development, target the right products and services, and deliver a targeted sales approach.


This customer-focused approach will keep your customers engaged and happy. And as we all know, it’s happy customers who come back to spend more money!

10) Prepare for Anything

A man is arranging flowers in a vase in a flower shop.

We’ve all heard it, probably too many times: “Expect the unexpected.” This mindset is crucial to maintaining strong and steady business growth.


Investopedia defines crisis management as the process of identifying a threat to an organization and developing an effective response. 


Preparing for and managing any disruptive or unexpected emergency situations that can affect business, employees, customers, and/or revenue is an essential skill for every business owner to hone. 


What’s Next?

Have you tried starting your own business? 

There is no better time to start planning your business than today. Right now. You’ll never get anywhere if you don’t start somewhere. So, how can we help? 


Holden Moss CPAs is dedicated to aiding businesses in this difficult time. If you have any questions about starting your own business or are looking for coaching for an established business, give us a call at (919) 556-6216. You can also contact us via email at admin@holdenmoss.com. We look forward to working with you.

December 4, 2024
Deducting Student Loan Interest: What You Need to Know Eligible taxpayers can deduct interest paid on qualified student loans for an eligible student's educational expenses at a qualified institution. Here’s a breakdown of the key details: Deduction Limits and Income Thresholds The maximum deduction for student loan interest is $2,500 per year. This amount is not adjusted for inflation . For 2024 , the deduction begins to phase out for taxpayers with Modified Adjusted Gross Income (MAGI) above: $75,000 (Single or Head of Household) $155,000 (Married Filing Jointly) The deduction is completely eliminated when MAGI reaches: $90,000 (Single or Head of Household) $185,000 (Married Filing Jointly) Key Details About Student Loan Interest Deductions Above-the-Line Deduction : Student loan interest is an “above-the-line” deduction, meaning you can claim it even if you do not itemize your deductions. Eligible Student : To qualify, the student must be enrolled in a degree, certificate, or recognized educational program, carrying at least half the normal full-time workload during one academic period in the tax year. Dependency Rule : You cannot deduct student loan interest if you are claimed as a dependent on someone else’s tax return. However, students may deduct interest in years after they are no longer dependents. Legal Obligation to Pay The deduction can only be claimed by the person legally obligated to repay the loan. Examples : A parent who co-signed a student loan and is personally liable for the payments can deduct the interest if they make the payments. If a third party (e.g., an employer or parent) makes a payment on behalf of the borrower, the borrower can treat the payment as if they made it and may deduct the interest, provided they are legally responsible for the loan. Important Changes: Home Equity Loans Under the Tax Cuts and Jobs Act (TCJA) , interest on home equity loans is no longer deductible unless the loan is used to buy, build, or substantially improve the home securing the loan. Therefore, using a home equity loan to refinance student debt would not qualify for a deduction. Planning Tip: To maximize your tax benefits, consult with a tax advisor or CPA to evaluate your eligibility for the student loan interest deduction based on your specific financial situation. If you have any questions, contact our office today!
December 4, 2024
Under the new Tax Cuts & Jobs Act (TCJA), the standard deduction available to taxpayers has increased to $24,000 for those who file as Married filing Jointly, $18,000 for Head of Household, and $12,000 for Single or Married Filing Separately. Due to this increase, it is estimated that the number of taxpayers who itemize their deductions will fall from around 30% to less than 10%. In addition to the standard deduction increase, the TCJA cut, or eliminated, miscellaneous other itemized deductions subject to the 2% income limitation.. Using a bunching strategy can help some taxpayers maximize the effectiveness of items that can be deducted. Bunching, in this case, is accelerating or delaying certain payments into a year where they can take advantage of making an extra payment. With bunching, deductions would be high one year and low the next. For example, someone who normally gives $5,000 to a charity annually, would instead give $10,000 before the end of 2019, while not making any to the charity in 2020. If you were to use the bunching strategy, you would itemize one year and take the standard deduction the next (or vice versa). Some examples of deductions you may want to bunch are: Medical and Dental Expenses State and local taxes (this deduction is now limited to an annual maximum of $10,000) Mortgage and HELOC interest (there are certain restrictions on this deduction as well) Charitable Gifts  Before you start bunching payments, talk to your tax preparer to go over your unique situation.
December 4, 2024
If you are 70 ½ or older, you are eligible to make a Qualified Charitable Distribution (QCD) from your IRA directly to a qualified charity. By electing to make a QCD, the distribution of these funds will be reported as a distribution and will count toward the required minimum distribution from the IRA, but will not be included in taxable income. This is an advantage for taxpayers who do not need the required minimum distribution to live on and are charitable givers. The advantage in making a QCD is that by having the distribution excluded from taxable income, it may Make less Social Security benefits taxable Allow for a “deemed” deduction even if you take the standard deduction, or if your itemized deductions are limited (the QCD will neither be included in income nor allowed as a deduction). Lower AGI as it relates phase-outs of deductions, exclusions, or tax credits that are limited or lost at certain AGI levels. To make a QCD you must have the distribution sent directly from the IRA (by the trustee) to a qualified charity as defined in IRC Sec. 408(d)(8). Many trustees and custodians have forms in place to handle this distribution. The distribution cannot first be paid out to the beneficiary and then paid to the charity. This action would include the distribution in taxable income and would qualify the amount as a charitable contribution as an itemized deduction. QCDs are limited to taxpayers who are 70 ½ or older at the time of the QCD and are limited to $100,000 per individual per year. They must be made directly from an IRA to the charity and the charity must still provide documentation that would be necessary to make an itemized charitable deduction. Also, the amount of QCD is limited to the amount of the distribution that would otherwise be included in taxable income.  Contact your tax advisor to learn more.
December 3, 2024
Non-cash contributions are deductible on Federal Schedule A of your personal income tax return as itemized deductions. The documentation required depends on the amount of the donation. For all non-cash contributions, regardless of the fair market value, you will need the following documentation: Name of the Charity/Organization Location/Address of the Charity/Organization Description of the items donated (must be in good or better usable condition) Date of the gift Fair market value at the time of the donation Contributions Exceeding $500 For cumulative non-cash contributions with a fair market value over $500, you must attach Form 8283 to your personal income tax return. Filing this form requires additional details: How the property was obtained (e.g., purchased, gifted, inherited) Date the property was obtained Original cost or adjusted basis of the property Contributions Exceeding $5,000 For cumulative non-cash contributions of similar property with a total value exceeding $5,000: A qualified appraisal is required. The appraisal must be conducted by a qualified appraiser and completed before filing your tax return. You will also need the appraiser's signature and acknowledgment from the charity for this property, attached to Form 8283. Additional Considerations For donations of vehicles, boats, or airplanes**, the rules differ slightly, and specific IRS forms may be required. Taxpayer's Responsibility The burden of proof lies with the taxpayer. Always obtain contemporaneous receipts from the charitable organization and retain any other supporting documentation required. This will ensure compliance with IRS requirements if your return is audited. If you have questions or need help determining how to document or value your non-cash charitable contributions, contact us for personalized assistance.
December 3, 2024
Since the beginning of time, nothing has been as confusing as the Internal Revenue Code. It started out “all fine and dandy,” but as time marched on it has taken the lead over “parking in driveways and driving on parkways.” A great example of this is the requirement surrounding S-Corporation shareholders and health, dental, and vision insurance. As we approach the end of the year, there is an important, yet confusing requirement. What’s the Deal? If you own 2% or more of an S-Corporation and have heath, dental, and vision insurance, grab some coffee and read on. S-Corporations are similar to partnerships and Limited Liability Companies in a lot of ways, but there are differences. One of the big differences is that S-Corporation owners are required to pay a reasonable wage (we can help with that). This makes it sound like the owner is an employee and should be treated as such. This is where the confusion starts. The IRS says 2% owners are treated as a partner in a partnership with regards to benefits. What Should You Do? If you are a 2% shareholder and the company pays for your health, dental, and vision insurance or the company reimburses you for your these insurances, there are certain steps you must take to ensure your insurance is deductible for tax purposes. Before the end of the year, make sure that the cost of your health, dental and vision insurance is included in your payroll. If your company pays for the insurance, this will be an easier computation than if you pay for your insurance personally. If you pay for your insurance personally, you will need to add up your insurance costs for the entire year. This will include family coverage if you have it. The company will need to reimburse you by the end of the year. Your W-2 and Insurance Now for the fun. The cost of your insurance is included in Box 1 of your W-2. This is the box titled “Wages, tips and other compensation”. Interestingly, Boxes 3 and 5 do not include this amount. Based on this reporting requirement, you may have Federal and State Income Taxes withheld, but you will not pay Social Security or Medicare taxes. I know, I told you that in order for your insurance to be deductible, you had to follow the above steps. If the coffee is working, you are asking yourself how is it a deduction when I just included the cost in Box 1 of my W-2. Yes, you are properly confused. There is one more place the W-2 that needs to be filled out. In Box 14 “Other” there should be a notation of SCORP 2% (or something like that to signify 2% owner insurance) and the cost of your insurance listed. This entry in and of itself does not remove the taxability of Box 1, but gives the information to “get you there.” When you complete your personal tax return, you will include Box 1 of your W-2 on the line for wages. On a separate schedule (for 2019 it was Schedule 1 Part II Line 16) you will list the amount in Box 14 of your W-2. This will deduct the cost of your insurance from your income. The 3-Step Process So what should have been a simple deduction, has resulted in a three-step process. First, the company must pay directly or reimburse you for the insurance. Second, the company includes this cost in your W-2 (the company gets a deduction for “wages”). Third, you report the wages, but also the deduction on your personal return. If you notice there are two deductions (company deducts insurance as wages and you take a deduction on your return) and one income (insurance as wages on your W-2) thus resulting in you eventually getting a deduction. The Bottom Line Why did the IRS make it so confusing, I don’t know. I do know that if you want to deduct your insurance you better follow the above steps. If the above is confusing, give us a call. We strive to make the complex, simple, and are glad to help.  Holden Moss CPAs is dedicated to aiding businesses in this difficult time. We will provide you with all the tools and information necessary to succeed. If you have any questions regarding your W-2 in regard to insurance please give us a call at (919) 556-6216. Contact us via email at admin@holdenmoss.com . We look forward to bettering your business.
December 3, 2024
Planning for the future is essential, no matter where you are in your financial journey. At Holden Moss CPAs, our financial planners specialize in helping you create a clear and realistic picture of your finances, identify your goals, and uncover potential gaps in your financial strategy. Start today by downloading your Personal Finance Scorecard and gain valuable insights into your financial health. How to Use the Personal Finance Scorecard Review Each Question Thoroughly: For every question, mark "yes" to earn a point. If you answer "no" or feel uncertain, assign yourself a 0. This approach helps you pinpoint areas where you can improve. Analyze Your Score with a Professional: After completing each category, collaborate with a Holden Moss CPA financial planner. Together, we’ll create a step-by-step plan to strengthen your finances and improve your score. Stay on Track with Annual Reviews Life changes, and so do your financial needs. That’s why we recommend reviewing your scorecard with us annually. By setting up a regular appointment, you can monitor your progress, address new concerns, and stay aligned with your goals. Trusted Tools Backed by the AICPA This scorecard was developed by the AICPA’s Personal Financial Planning (PFP) Division and is designed to help you assess and enhance your financial wellness. As a member of the AICPA, we have access to an extensive library of resources, like this scorecard, to guide our valued clients on the path to financial success. All information included in this article was sourced directly from AICPA.org .
December 2, 2024
Is your work/personal life in balance? Getting that ratio right is a big deal when you’re a busy owner. It’s very easy, as the business owner, to get sucked into a vortex of running your business effectively where it takes up every minute of your waking day – at the detriment of your personal life, your relationships and even your health. It’s an issue that’s relevant to most owner-managed businesses – and it’s incredibly easy to fall down the rabbit hole and (unlike Alice in Wonderland) to not come out the other side. So how do you avoid falling down this rabbit hole? Maintaining your quality of professional life When you’re an owner-manager, it’s vital that you can maintain a positive ‘quality of professional life’ (QOPL). If you’re keeping your professional life balanced effectively against your personal life then you’ll be happier, more fulfilled and (ultimately) a more effective leader. So making a determined effort to improve your QOPL is a big part of looking after yourself and your business. One particularly effective way to control your QOPL is to use a personal scorecard. The personal scorecard approach lets you set a series of questions relating to your personal wellbeing, which you then answer on a daily to determine how well you’re meeting your personal goals. Doing this daily will almost always ensure success at changing to our desired behavior. This personal scorecard approach works well with managers and team members, but the most important place to start is with yourself – the CEO or business owner. A personal scorecard keeps you focused on what’s important to you, instead of allowing you to be blown by the various winds and currents of your business. It helps you to stick true to your course and sail forward to your intended destination. The items on your scorecard definitely don’t have to be focused on business matters. What’s important here is to pose questions that drive the right behavior and keep you on track with meeting those personal objectives. For example, you could be asking the following kinds of question: Have I pushed myself to find one morning every week to go for a run or do something healthy? Have I done my best to take time out each day to spend quality time with my family? Have I proactively managed my day so there’s enough free time to read a good book this week? What you choose and prioritize will be unique to you and your personal goals and core values. But the simple act of asking the question begins a process of measuring your performance on these personal goals, and proactively acting on your own advice and changing your behavior. Passive vs active questions When setting the questions for your personal scorecard, it’s imperative that you know the difference between passive and active questions. An example of passive questions could be ‘Am I grateful for what I have?’ or ‘Have I been mindful of my choices today?’ A passive question allows you to get away with just answering ‘Yes’ or ‘No’ to the question, with no accounting for anything else following that answer. You give an affirmative answer and move on. An example of an active question could be ‘Did I do my best to be grateful for what I have?’. That’s not a straight yes/no question – there’s an element of quality to the answer you give. If you’re a workaholic, asking the question ‘Did I do my best to plan some form of adventure or social activity outside work this week?’ won’t just get a yes/no answer – it requires deliberation, thought and review; and, ultimately, will push you to do better. Asking yourself these active questions on a regular basis will trigger certain responses, certain changes in behavior and certain improvements in your QOPL score. In short, it makes you proactive about your own development. The triggers are what move you from being passive about your progress against personal goals to being active – something that Marshall Goldsmith identified in his excellent book Triggers: Creating Behavior That Lasts, Becoming The Person You Want To Be . Marshall Goldsmith really is the #1 personal coach in the US, if not in the world. He’s specialized for many years in this area of persona coaching and has helped countless people to improve their QOPL balance and find a better way of living and working. If you feel like your work/life balance is uneven, I’d heartily recommend reading the Triggers book and picking up on the concepts he talks about. Don’t just plan; make sure you also do Human being are great planners, but human beings are also the worst at actually doing. We plan, but we don’t do the things we’ve put into our plans. And when you’re trying to improve your QOPL that can be a real problem. That’s why you need a personal scorecard: something to keep you focused and a means to drive your motivation to be doing the right things and not just sitting around planning and theorizing. It’s your ‘personal conscience’ that is always there, checking that you’re meeting your own standards and taking the right steps forward. The power of personal scorecards for your team The personal scorecard is an amazing driver for you as a business owner. But imagine the power of creating a business-driven version of the scorecard and giving this to your managers and team members. Immediately, you take business planning and management from being a theoretical idea and make it into a clear, actionable set of drivers. So, for example, a question you could ask one of your team members is ‘What kind of training do you think you need to do your job better?’ and to then add that training into their personal scorecard and development program. Maybe you have a team member who is rather abrupt with colleagues and customers and where they need to work on improving that behavior. So, on their personal scorecard, you may have a question that says ‘Did you do your best to be polite and open, rather than abrupt, when dealing with people today?’ It pushes the right behaviors, allows you to monitor change over time and provides clear goals to the people on your team – all benefits that will ultimately profit their careers, their personal happiness and the long-term success of your team. Start being proactive about your quality of life The personal scorecard is an extremely effective tool in your business toolkit. By putting scorecards in place you and your team, you can help everyone to improve that all-important work/life balance and also lead by example by maintaining a positive QOPL as the business owner. Our goal here at Holden Moss is always to look at owner-managed businesses in a holistic manner – looking at the personal goals of you, the owner, alongside the strategic and growth objectives of your company. If you’d like to improve your work/life balance, please do come and talk to us and let us help you get your own personal scorecard in lace.  Contact your local Holden Moss office to arrange an appointment and begin your journey to a more fulfilling balance between your business and your personal life.
December 2, 2024
Knowing the true health of your business is crucial if you’re looking to make any big decisions about the future growth of your company. Is your business currently on life support? Or are you thriving and meeting your profit targets? We’ve already talked about measuring your acceptable level of profit (ALP) and how you need to set a minimum level of profit for your business. And this ALP can be a critical element when you’re scenario planning and asking the ‘What if…?’ questions about the future success of the company. Knowing your minimum acceptable level of profit Keeping on top of your profitability is a fundamental part of keeping your business on track and meeting its goals. You need to agree on your minimum profit level, measure your profit numbers over time and see where you stand as far as your percentages go. Are you achieving that minimum acceptable level? And where is your business on the scale of success? Life support – there’s no money in the bank and you’re about to flatline. Survival – you’re covering your costs, but not making the profit you want. Thriving – you’re meeting your profit target and seeing growth. Wherever you fall on the scale, there are ways to improve. But you need to have a focus on profit improvement at the center of the business to truly achieve greatness. Feed your ALP into your decision-making Pinning down your ALP doesn’t just give you a profit target to aim for. It also gives you an incredibly useful variable that can be plugged into your forecasting and decision-making processes. Whenever you’re going to make a business decision, you can plug the numbers into your decision-making model and see what the effect will be on your acceptable level of profit (ALP) before you make your final decision. And that’s an exceptionally powerful tool to have at your disposal when you’re about to make a big purchase, enter into a business deal, or make a decision that affects the long-term outlook for the company. Always make your business decisions once you’ve looked at the potential impact on your ALP – only then can you make an informed decision Moving offices – maybe you’re looking to move to bigger offices and want to know how the increased rent will impact your ALP. Increase the size of your team – perhaps you need more people to help you handle your workload and want to calculate the effect of your increased payroll costs on profits. Buying a company car or truck for the business – you could be looking to invest in a car, or a bigger truck, to help you become more efficient, and want to know how this outlay could eat into your profit. Whatever the next step is for your company, your ALP will be a critical element to consider – and when you know the potential outcomes it allows you to pivot, evolve and rethink your plans to preserve those precious profits. Invest your profits back into the business Typically, a business will end up at the close of the year with a certain amount of profit – let’s say $50,000 of profit, as a rough example. And the typical mindset at this point is very much around how you can reduce the tax you pay on this $50k – the owner will be thinking ‘What can I do to get this profit number down and pay less in tax?’. But that’s a fundamental misconception that many business owners hold. What you need to do is not look at ways to reduce that profit number, but ways to reinvest your profits back into the business. How does that work in practice? The answer is to look at the needs of the business and to use your profits to secure long-term value, rather than a short-term cash distribution to yourself. Invest in your assets – if you do need a bigger truck to speed up deliveries for your business, reinvest your profit into buying this vehicle and keep the capital in the business by investing in your assets (the truck). Clear your debts – rather than paying yourself a big sum from your annual distributions, why not pay down the outstanding debts that are in the business. The possibilities are endless and will be driven by the needs of your particular company. But the key is to do something with these profits that are going to benefit the long-term success of the business, not just to reduce that tax bill. Listen to the angel on your shoulder Successful decision-making is about using the information you have at your fingertips and reaching an outcome that’s informed, long-term, and – crucially – maintains your minimum level of acceptable profit. It’s about ignoring the emotional, greedy devil on your shoulder and listening to the practical, forward-thinking angel who’s sitting on the other arm. Look at the numbers, use your head and make decisions that will help you thrive in the long run.  If you want to know more about controlling your profit levels and making great decisions for your business, come and talk to us. We’d love to help you improve your profits and help you grow.
October 31, 2024
The IRS has rules that limit the deductibility of expenses and losses from a hobby or activity not engaged in for profit. If the IRS determines that an activity is not profit-driven, deductions from the activity are limited to the amount of income the activity generates. Losses from such activities cannot be used to offset other income, such as salary or investments. In being able to deduct a net loss from a business - whether it is a business that normally has ups and downs or one in which the unexpected might occur - you must be prepared to show that an activity that generates deductions is a business from which you intend to profit. It is not necessary that the activity actually earns a profit, so long as a profit is one of the motives for participating in the activity. The IRS assumes that an activity is carried on for profit if it makes a profit during at least three of the last five tax years, including the current year, or at least two of the last seven years for activities that consist primarily of breeding, showing, training or racing horses. Otherwise, the IRS applies non-exclusive tests and factors to the surrounding facts to judge whether activities are more like a business with a profit motive, or are for personal satisfaction. Under IRS rules and judicial precedent, the following nine factors are considered in determining whether an activity is engaged in for profit: 1. the manner in which the taxpayer carries on the activity; 2. the expertise or experience of the taxpayer's advisors; 3. the time and effort the taxpayer expends on the activity; 4. the expectation that the assets used in the activity may appreciate in value; 5. the success of the taxpayer in carrying on other similar or dissimilar activities; 6. the taxpayer's history of losses from the activity; 7. the amount of occasional profits earned from the activity; 8. the taxpayer's financial status; and 9. the elements of personal pleasure or recreation derived from the activity. These factors are not exclusive in determining a profit motive, and if the circumstances warrant, are not given any weight. To make sure you are properly claiming all of the deductions available to you, and to strengthen your position in the event of an IRS audit, it is important to consider all the facts and circumstances surrounding activities the IRS is likely to challenge.  If you would like assistance in documenting the for-profit characteristics of your activity, please call our office at your earliest convenience to arrange an appointment.
October 31, 2024
At Holden Moss, we love working with business owners who are going places – the people with fire in their belly and a real vision for making a success of their company. And the key thing that will help you achieve these business dreams is putting profitability at the core of everything you do as a business owner. When you’re turning a healthy profit, you’re more stable, more effective and more prepared for growth, expansion, and long-term stability. So, to help you focus better on profit, we’re starting a series of blog posts that take you through the important questions to ask yourself as an ambitious business owner. How to create a more profitable business We’re going to make you a more profitable enterprise. And we’ll do that by helping you to consider the following key questions: Where am I now? – this is about understanding your business position as it stands at the moment. Are you winning, or losing the business battle? What can I do to make things better? – small efficiencies have a big impact, whether it’s on your finances, business ideas or people management. How do I know I’m making progress? – tracking how well your improvements are progressing puts real impetus behind your evolution. It’s a simple, easy-to-execute way to get more from your business. And if you need more help, we’re always here at the end of the phone to give you the support and guidance you might need. Where am I now? Let’s start right from the beginning. You may be a brand new start-up, or you may be a long-running business that’s been trading for years. But the starting point is defining what kind of shape the business is in right now. Let’s imagine that your profit improvement plan is a half marathon you’ve decided to run for charity. Your first thought should not be ‘What colour training shoes shall I buy?’, it should be ‘I’d better get a physical and check I’m in good enough shape to run this race!’. And giving your business a ‘physical exam’ is exactly what’s needed. You’ve got to check every part of your business body and see where there are weaknesses, and where there’s a need to improve your overall fitness. A great view of your numbers Your business numbers are the foundation of your financial health as a business. So it’s critical that you know as much as possible about your financial systems. Do you know what accounting processes you use? – a good overview of your accounting set-up is vital. Knowing whether you’re accounting on a cash or accrual basis, or how you’re set up for tax with the IRS, will be a big help further down the line. Does your accounting software system deliver real-time numbers? – the new breed of cloud accounting software can show you numbers that are 100% up to date – and that’s a huge benefit when looking at reporting and performance metrics. Are you looking at your numbers regularly? – with the benefit of online accounting, you can check in on your numbers any time, anywhere. And the more often you look at your numbers, the more informed you are about your business health. Finding your normalized profit With a good grip of your financial systems, you can then start working our what your normalized profit number. Normalized profit isn’t your tax profit, but the number that shows the real profit you’re making. By removing the non-recurring costs and gains (throwing away the rubbish, essentially) you get to see the true value of the business as an entity. And this normalized profit number also helps you to set an ‘acceptable level of profit’ (ALP) for the business as a whole, but in essence, it’s the minimum profit you want the business to achieve to be able to meet your medium and longer-term goals. By finding your normalized profit number, you can track which of the following three health categories your business falls into. 5% or less – profits are too low and your business is vulnerable. If you carry on at this profit level, you’re eventually going to fail. 10% or above – you’re doing ok, but there’s definitely room for improvements in your profits. This should be your minimum base ALP. 20-30% or above – you’re doing great and bringing in the level of profit needed to take the company to the next level of growth. The next step: knowing where to look for improvements  So, you’ve had your physical, the doc has given you the honest truth about your state of health and now it’s time to start training! Getting the best possible grasp on the current health of the business is such a foundational part of your profit improvement transformation. And that’s why we place so much emphasis on getting this step right. If you’re looking to create a more profitable business, please do come and talk to us – our Awesome 8 approach to profit improvement will soon have you up to speed with your current business status, and looking for the efficiencies and financial changes that will drive the next step in your journey. Get in touch with your local Holden Moss office to book a session with one of the team – we’d love to help you deliver more from your business. In the next part of this series, we’ll ask ‘How do I improve my finances?’ and will give you the practical advice needed to start delivering better profits.
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